Rooted in heritage, Project Good Source embodies the fusion of traditional and modern aesthetics for those who value the beauty of cultures, craftsmanship, and the stories behind them!
Our Ethos
We believe that fashion can tell a story of sustainability, creativity, and connection. Founded on the belief that clothing should not just be beautiful but also meaningful, artisans are the heart of our brand. Rather than creating trend-led garments, we choose to put the abilities of our artisans on display. Our aim is to reduce our footprint at every step in a garment’s life cycle, from raw materials to final product. Our clothing is thoughtfully designed in handwoven materials, and timeless silhouettes. We produce in small batches only.
In a world of passing trends and disposable goods, we are consciously slow fashion.
Ethical Sourcing
We advocate thoughtful practices and ethical sourcing, ensuring each purchase supports both the artisan and the mindful consumer. We work with high quality, responsibly made fabrics with a preference for handwoven and organic. We are constantly looking for innovative ways to uphold the highest ethical and environmental standards.
Cultural Heritage
When we choose to work with an artisan community, we want to create a family. The preservation of heritage is inherently important as we strive to preserve and embrace the culturally rich practices of artisanship and craft, such as the handloom, that have been passed down through generations. We foster a continual creative process with our new family members, rather than focus on trends and seasonal drops.
Care for Community
We are committed in giving new lease of life to traditional craft techniques by empowering and providing consistent employment to the sixth-generation artisanal communities. Our adherence towards community development and fair wage positively ripples through improving living standards, enhancing education opportunities, and empowering artisanal communities.
Sustainability
We focus on resource sustainability, acquiring knowledge of the bio-cultural history of the region, and creating garments using natural fibers and traditional techniques. The brand's commitment to sustainability through small volume production, minimising wastage and over-stocking aligns with its ethos of celebrating the beauty of traditional craftsmanship.
Handloom, a narrative spun from threads of heritage, innovation, and the enduring spirit of traditional craftsmanship, a love letter to centuries old handcrafted traditions. Each piece is a statement, crafted with the finest natural fibers for comfort and luxury. Our skilled artisans pour their passion into every stitch, creating timeless designs.